Droolly

Droolly is an imaginative startup company that specializes in pet care products. Droolly creates its own line of high quality products that can be ordered monthly through its website. Everything a dog or cat member needs is at their fingertips, and the subscription model allows for regular deliveries to avoid late night, rushed trips to the local pet store.

Droolly’s logo and patterns emphasize how pets are always the center of each product, and its boldness allows Droolly to stand out among competitors such as Chewy and BarkBox. It was important to design both a highly visible wordmark and icon because the logo mostly exists online and on packaging.

Droolly’s website is the number one way customers interact with Droolly and its products. Thus the design is simple, warm, and inviting. A combination of images and illustrations of pets engage customers as they scroll through the website, and key patterns help guide the eye through the necessary information.